What we do Method Services How we work Team Writing Contact
Hands-on strategic advisors

The speed of a startup. The rigor of a board of directors.

01
01 — What we do

We focus on financial performance, operational efficiency and structures built to endure — managing risk at every stage of growth.

Finite games are played to win. Infinite games are played to keep playing.
We help companies play the second kind.

02 — The method
PHASE 01

Design

Value proposition, business model and market analysis. The foundations, stress-tested before major commitments are made.

PHASE 02

Validate

Financial modeling, prototyping and market testing. Evidence over opinion — every assumption earns its place.

PHASE 03

Grow

Expansion and efficiency. Scaling what works, with the discipline to stop what doesn't.

Each module builds on the last. Stop at any milestone — no lock-in.

Growth
DESIGN
03
03 — Services
For businesses

Structure to scale

    For investors

    Clarity before capital

      04
      04 — How we work

      What we do hasn't changed. How we do it has. The same method, the same partners — operating at a depth and speed that used to require entire teams.

      [ 01 / SENIOR ]

      Senior only

      Every engagement is run directly by partners with executive experience across startups, corporates and investment firms. No juniors. No handoffs. No telephone game.

      [ 02 / AGENCY ]

      High agency

      We don't hand over a deck and leave. We work inside the problem, own outcomes with you, and execute — strategy and operations in the same pair of hands.

      [ 03 / AI-ENHANCED ]

      AI-enhanced

      We rebuilt our workflows around AI. Research, modeling, prototyping and analysis now run at exhaustive depth — one partner with the reach of a full team.

      > seniority sets the judgment. AI multiplies the throughput.

      05
      05 — Approach
      /01

      Experience & perspective

      Executive experience across entrepreneurial, corporate and investment worlds. Practical execution, balanced with strategic thinking.

      /02

      Full transparency

      Real-time access to project progress, our team's time allocation, and detailed insight into every piece of work completed.

      /03

      Flexible engagement

      The method divides cleanly into modules and milestones. Start where it makes sense — and stop at any milestone, no additional charges.

      06
      06 — Team

      One team, four complementary lenses: general management, corporate finance, growth and strategic planning.

      Ignacio Houssay

      Ignacio Houssay

      Partner

      Finance, strategic planning & operations. Ex AB InBev, Le Pain Quotidien. Darden.

      Javier de la Sobera

      Javier de la Sobera

      Partner

      Corporate finance & capital markets. Ex J.P. Morgan, Le Pain Quotidien. Di Tella.

      Nicolás Bruno

      Nicolás Bruno

      Partner

      General management & M&A, 20+ years. AB InBev / Quilmes, Hunter Douglas. IMD.

      Conrado Cimino

      Conrado Cimino

      Partner

      Growth & venture building. Ex AB InBev, Le Pain Quotidien. IE Business School.

      We value our clients' privacy — our work is confidential by nature. Reach out if you'd like to know more.

      07 — Writing
      The Age of Ambiguity

      The Age of Ambiguity

      Kevin Kelly on a decade of unresolved questions, and what to do with them.

      Read on Substack
      08 — Contact

      Running a company and need a structured partner? Investing and need operator-level support? Tell us where you are — and where you want to go.

      Thanks — we'll get back to you shortly.