Proxima — Companies that endure

01 — What we do

We focus on financial performance, operational efficiency and structures built to endure — managing risk at every stage of growth.

Finite games are played to win. Infinite games are played to keep playing.
We help companies play the second kind.

02 — The method

PHASE 01

Design

Value proposition, business model and market analysis. The foundations, stress-tested before major commitments are made.

PHASE 02

Validate

Financial modeling, prototyping and market testing. Evidence over opinion — every assumption earns its place.

PHASE 03

Grow

Expansion and efficiency. Scaling what works, with the discipline to stop what doesn't.

Each module builds on the last. Stop at any milestone — no lock-in.

Keep scrolling 1 / 3 ↓

Growth

DESIGN

03 — Services

For businesses

Structure to scale

For investors

Clarity before capital

04 — How we work

What we do hasn't changed. How we do it has. The same method, the same partners — operating at a depth and speed that used to require entire teams.

[ 01 / SENIOR ]

Senior only

Every engagement is run directly by partners with executive experience across startups, corporates and investment firms. No juniors. No handoffs. No telephone game.

[ 02 / AGENCY ]

High agency

We don't hand over a deck and leave. We work inside the problem, own outcomes with you, and execute — strategy and operations in the same pair of hands.

[ 03 / AI-ENHANCED ]

AI-enhanced

We rebuilt our workflows around AI. Research, modeling, prototyping and analysis now run at exhaustive depth — one partner with the reach of a full team.

> seniority sets the judgment. AI multiplies the throughput.

05 — Approach

/01

Experience & perspective

Executive experience across entrepreneurial, corporate and investment worlds. Practical execution, balanced with strategic thinking.

/02

Full transparency

Real-time access to project progress, our team's time allocation, and detailed insight into every piece of work completed.

/03

Flexible engagement

The method divides cleanly into modules and milestones. Start where it makes sense — and stop at any milestone, no additional charges.

06 — Writing

Latest — Apr 2026

The Age of Ambiguity

Kevin Kelly on a decade of unresolved questions, and what to do with them.

Read on Substack

Feb 2026

What If You Changed a Single Assumption?

On science fiction, altered axioms, and a book that arrived by mistake.

Read on Substack

Feb 2026

Don't Just Use It. Think With It.

On AI's latest leap, a builder's wake-up call, and the muscle you can't afford to lose.

Read on Substack

Apr 2025

Deconstructing Success: Naval Ravikant's Contrarian Analysis

How evolutionary psychology, game theory and practical philosophy intersect.

Read on Substack

View all on Substack ↗

07 — The partners

One team, four complementary lenses: general management, corporate finance, growth and strategic planning.

Ignacio Houssay

Partner

Finance, strategic planning & operations. Ex AB InBev, Le Pain Quotidien. Darden.

Javier de la Sobera

Partner

Corporate finance & capital markets. Ex J.P. Morgan, Le Pain Quotidien. Di Tella.

Nicolás Bruno

Partner

General management & strategy, 20+ years. AB InBev / Quilmes, Hunter Douglas. IMD.

Conrado Cimino

Partner

Growth & venture building. Ex AB InBev, Le Pain Quotidien. IE Business School.

We value our clients' privacy — our work is confidential by nature. Reach out if you'd like to know more.

08 — Contact

Running a company and need a structured partner? Investing and need operator-level support? Tell us where you are — and where you want to go.